Hilco is seeking offers to acquire Parka London, a premium British outerwear brand built on the back over 70 years of craftsmanship and innovation, offering a fully operational direct-to-consumer e-commerce platform, a growing and engaged customer base, a recognisable and scalable brand, and a curated collection of versatile, high-quality outerwear designed for year-round appeal.
Parka London’s story began in 1953, when Alfie Lever started producing cold-weather parkas for the Royal Air Force, setting the foundation for a brand built on durability and protection from the elements. Over the decades, the parka became an icon of British style, balancing function with fashion. Parka London refined its identity, creating classic outerwear with a contemporary edge, offering timeless, well-constructed pieces designed to last.
Today, the brand continues to evolve, drawing on its rich heritage while embracing modern craftsmanship and design. With a focus on high-quality materials and thoughtful detailing, Parka London creates outerwear that adapts to the unpredictable demands of city life, from unexpected downpours to sharp winter chills. Introducing modular elements and lighter-weight styles, Parka London ensures the collection offers more than just seasonal protection, providing year-round versatility without compromising on style.
With a growing presence online and a dedicated customer base, Parka London resonates with those who appreciate well-made clothing that stands the test of time. In a market where consumers are increasingly seeking longevity over fleeting trends, the brand remains true to its roots while looking ahead, refining the parka for the next generation. As the demand for premium outerwear continues to grow, Parka London’s mix of heritage, quality, and understated British design ensures its place in the wardrobes of those who value both style and substance.
This acquisition opportunity presents the chance to acquire a heritage British outerwear brand with a strong identity, established market presence, and significant growth potential. Parka London combines decades of craftsmanship with a forward-thinking approach, offering a curated collection of premium outerwear that blends timeless design with modern innovation. With a fully operational direct-to-consumer e-commerce platform, an engaged and growing customer base, and a scalable brand presence, the brand is well-positioned for further expansion.
Parka London is a heritage British outerwear brand that embodies the craftsmanship, practicality, and understated style that have long defined British fashion. With origins tracing back to 1953, the brand has built its identity on protection from the elements, quality materials, and timeless design. Over the decades, the parka itself became a cultural icon, embraced by British subcultures, city commuters, and the style-conscious, evolving from a military necessity to a symbol of urban resilience and effortless style.
Steeped in British heritage yet always evolving, Parka London remains committed to producing functional, yet stylish outerwear designed to withstand the unpredictability of British weather. The brand’s ethos is rooted in slow fashion, favouring well-constructed, long-lasting pieces over fleeting trends. Parka London’s designs and contemporary updates bring a modern sensibility to a classic staple, ensuring wearers are prepared for everything from unexpected downpours to bitter winter mornings.
With a growing direct-to-consumer presence, Parka London has embraced the digital landscape while maintaining the craftsmanship and quality-first approach that defines its legacy. As demand for premium outerwear continues to grow, Parka London stands out as an authentic British brand with the potential to expand further, offering timeless outerwear for those who appreciate both style and substance.
The Parka London brand and logo are protected by a portfolio of registered trade marks with international coverage, safeguarding its identity across key markets and providing brand protection in the UK, the European Union, and additional international territories.
Full details on the trade marks can be accessed via a virtual data room.
Parka London’s e-commerce platform (the “Platform”) is at the heart of its direct-to-consumer strategy, offering a seamless and engaging shopping experience tailored to modern consumers. Built for efficiency and high conversion, the Platform showcases the brand’s premium outerwear, ensuring a smooth and intuitive purchasing journey from discovery to checkout. With a focus on clean aesthetics, strong product storytelling, and high-quality imagery, the platform reinforces Parka London’s reputation for style, durability, and craftsmanship.
The primary parkalondon.com domain name is available to acquire, along with an assortment of additional Parka London-branded domain names, including parkalondon.co.uk.
Full details on the domain names are available via a virtual data room.
Copyright in the website content hosted the various Parka London domain names is available to acquire. Built on Shopify, the website provides seamless product browsing, purchasing functionality, and engaging brand storytelling, reflecting Parka London’s commitment to quality, heritage, and contemporary design. The site features detailed product listings, high-quality imagery, and editorial-style content that reinforces the brand’s ethos, alongside customer engagement tools, promotional content, and sustainability messaging that align with the growing demand for slow fashion and premium outerwear.
Rights in the social media accounts are also available to acquire across Facebook, Instagram, Pinterest, LinkedIn and YouTube.
Full details on the social media accounts are available via a virtual data room.
Parka London’s customer database of over 20k contacts is available for acquisition, providing a valuable resource for marketing, customer retention, and future growth initiatives, including purchase history, email subscribers, and engagement data.
Parka London’s current inventory includes a diverse selection of premium outerwear, with over 500 units of stock available across various styles, sizes, and colours, comprising mid-length and long-length parkas, short rain jackets, and rain trousers.
Full details on the Parka London stock are available via a virtual data room.
Offers are due Tuesday 25 March 2025 at 12pm GMT.
All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room of further information on signing a confidentiality agreement.
The bidder acknowledges that Hilco acts as an agent for its client who offers for sale only what right, title and interest (if any) it possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco, and bidders are deemed to have carried out their own due diligence.
VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. A buyer’s premium of 15% of the sale price is payable by the winning bidder. Legal completion to occur within 5 business days of bid acceptance. Hilco’s full Terms and Conditions apply
Associate Director
Manchester Office
